Wizz Air, the second largest airline in Poland, has unveiled Wizz Holiday – a new platform that uses artificial intelligence to let travelers build their own vacation packages. The move directly challenges the model of traditional tour operators by offering flexible, self-service booking of flights, hotels, transfers and local experiences.
Announced in Rome, the platform is designed to function as an intelligent booking tool, not a conventional travel agency. Users can combine flights from different cities and countries, add accommodation and ground transport, and even plan multi-destination trips without needing to coordinate connections manually. The airline says this is a return to a more flexible concept, six years after shutting down its previous online travel agency, Wizz Tours.
„Our core business is flying, so we provide the flights, but we work with an external partner who handles the technical side, hotels, transfers and everything else” – explained Silvia Mosquera, Chief Commercial Officer at Wizz Air. She emphasized that the partner is the formal provider of the package and takes full responsibility for the entire trip, including customer protection similar to that offered by licensed tour operators.
Ai as the backbone of travel planning
The platform integrates advanced artificial intelligence to recommend and combine travel components. According to Andras Rado, Corporate Communications Manager at Wizz Air, users are increasingly turning to tools like ChatGPT, Gemini or Copilot for trip planning, and Wizz Holiday is designed to align with that trend.
„We decided to harness the potential of AI, which is already playing a widespread role in travel planning. Our platform should integrate with this way of searching and recommending trips” – Rado added. The company believes this makes the booking process more intuitive and personalized compared to traditional fixed packages.
Polish market in focus
For Polish travelers, the launch is particularly significant. Wizz Air operates 233 routes from Poland to 33 countries, second only to Ryanair and ahead of LOT Polish Airlines. From October 2026, the airline will also launch new flights from Polish airports – including Warsaw Modlin, Gdańsk, Katowice and Kraków – to Egypt, a key tourist destination.
„The customer receives the same level of protection as from a regular tour operator. There is no difference – our provider takes responsibility for every stage of the journey” – Mosquera assured. The airline operates a fleet of 257 Airbus A320 and A321 family aircraft, nearly two-thirds of which are the latest A321neo variants. Wizz Air is listed on the London Stock Exchange.
Źródło: WNP.PL, Fot. Adam Sierak / PTWP
